The web starts to get Rowdii.

Rowdii is a revolutionary new web utility that brings search and social media together. At the heart of the service are two innovative functions. Firstly, Rowdii automatically generates a social forum next to every website in the world. Via the forum, you can start discussions related to the site you are viewing. You can also attach images, files or videos. The forums allow you to provide honest feedback about products and services promoted on the web. Rowdii also gives people with similar interests the opportunity to interact with each other via the websites they like.

The second major function of Rowdii is that it allows users to link related websites to each other. So if you find a site you like, you can check the Linked Sites page to find other sites related to the one you’re viewing. Users can rate the relevance of the links provided, so popular links move up the list. It’s a type of intelligent site categorization powered by the very people that use the service. Both the Rowdii forums and Linked Sites can be accessed from a web-based version or a handy Firefox browser add-on.

With the Rowdii Firefox add-on installed, you can surf the web with the links automatically updating in a portion of your browser window. It’s the ultimate discovery tool because it throws up websites you may be interested in without having to do any web searching.

Rowdii opens up a world of interesting possibilities for web users. For example, you can review a hotel website and instantly access the feedback left by previous customers about that particular hotel. Depending on what you read, you may decide to continue with your booking. Or you may decide to check the Linked Sites to find other hotels or businesses nearby that may have linked to the original hotel.

The transparency that Rowdii provides is also designed to help tackle the growing problem of online fraud. The service provides a means for consumers to instantly warn others if they have had a negative experience with a particular online business.

By combining conventional search with an innovative social media component, Rowdii empowers consumers and has the potential to fundamentally change the way people use the web. So what are you waiting for? Start getting Rowdii today.